United States Wins FIFA Women's World Cup

On July 10, 1999, in front of a Rose Bowl crowd of 90,185, one of the greatest moments in female athletics occurs, as the United States women's soccer team beats China to win the FIFA Women's World Cup. The score was tied at zero at the end of regulation, but on penalty kicks, the U.S. won 5-4. The game-winning kick, and one of the most replayed highlights in history, came from America's Brandi Chastain, who launched the soccer ball just right of Chinese goalie Gao Hong.

As the American crowd erupted, as the United States team raced onto the field in celebration, Chastain whipped off her shirt and twirled it in the air, revealing a black Nike sports bra. The image of Chastain's celebration would grace the cover of Time Magazine, Sports Illustrated, and Newsweek.

It was a phenomenal moment in women's sports. Soccer was said to be irrelevant in America, and women's team sports had been nothing but obscure. But here was a case where a combination of the two had somehow worked.

The crowd of 90,185 was the largest for a women's sporting event ever, while an additional 40 million people watched the World Cup Final on ABC, the largest TV audience ever for a soccer game in America. The team was so huge that even president Bill Clinton was on hand for the final match. The men's soccer team, which had never even come close to winning the World Cup, couldn't approach that if they tried. The women were undeniably better than the men.

Just two years later, the Women's United Soccer Association, the world's first female professional soccer league, played its first game. The league was founded in an attempt to capitalize on the success of the U.S. women's te

am; some believed that the championship game proved that an all-women soccer league could be legitimized in this country. However, even though the league featured many of that team's players, such as Mia Hamm, Briana Scurry, and Chastain, the WUSA failed to reach its expectations. The league incurred zero mainstream attention, and in 2003, the league was forced to fold after accumulating close to $100 million in losses.

The "Heidi" Game

On Nov. 17, 1968, one of the worst moments in sports broadcasting took place. 

The New York Jets were facing the Oakland Raiders in an AFL battle. The Jets held a 42-29 lead against the Raiders and seemed to be in good shape.

However, NBC made the controversial decision to switch off the game in the final minutes and start showing "Heidi" instead.

What fans on the east coast missed was an exciting comeback by the Raiders. They scored two touchdowns in the last minute to win the game 43-42.

This game would lead to new measures to make sure nothing like this would happen again.

In the late 1960s, few professional football games took longer than two and a half hours to play, and the Jets–Raiders three-hour time slot was thought to be adequate. A high-scoring contest, together with a number of injuries and penalties for the two bitter American Football League rivals, caused the game to run long. NBC executives had ordered that Heidi must begin on time, but given the exciting game, they decided to postpone the start of the film and continue football coverage. As 7 p.m. approached, many members of the public called NBC to inquire about the schedule, to complain or opine, jamming NBC's switchboards.

As NBC executives were trying to call the same switchboards to implement their decision, the change could not be communicated, and Heidi began as scheduled. The movie preempted the final moments of the game in the eastern half of the country, to the outrage of viewers who missed two Oakland touchdowns that turned the game around.

The Heidi Game led to a change in the way professional football is shown on network television; games are shown to their conclusion before evening programming begins. To ensure that network personnel could communicate under similar circumstances, special telephones (dubbed "Heidi phones") were installed, with a connection to a different telephone exchange from other network phones. In 1997, the Heidi Game was voted the most memorable regular season game in pro football history.